Are Your TV Commercials Still Too Loud?
Are your TV commercials still too loud?
We can help calm you down.
A year after implementation of The Commercial Advertisement Loudness Mitigation Act or CALM Act, the Federal Communications Commission reports a significant reduction in consumer complaints to the agency. That said, businesses that advertise on broadcast, cable and satellite television still must make sure their commercials comply with the federal standard for loudness.
Specifically, the CALM Act directed the Federal Communications Commission to establish rules that requiring TV stations, cable operators, satellite TV providers or other multichannel video program distributors (MVPDs) to apply the Advanced Television System Committee’s (ATSC) A/85 Recommended Practice ("ATSC A/85 RP") to commercial advertisements they transmit to viewers. The Commission relies on consumer complaints to monitor industry compliance with the rules.
While the rules specifically place the responsibility for controlling loudness on cable operators and broadcasters and other media outlets, as commercial content providers, we need to supply content that meets the ATSC A/85 RP standard. If commercial content is provided to media outlets outside of these specifications, and deemed noncompliant it's rejected. At Audio Concepts, we have invested in mastering and metering to insure that all television commercials we mix meets this standard. If you're concerned about the loudness of your television commercials and how to make sure your business complies with the federal standards, please contact us.