Marketing Minute with Chris Jensen: Episode 22
Pop Rock, Hip Hop, Rap, Alternative, Dance, R & B, Soul
In this edition of the Marketing Minute I begin a conversation about the creative process of jingle production with composer, voice talent and educator Scott Ross.
Scott and I have worked together for over 20 years and have developed a successful process that helps us narrow the genre the client is looking to produce saving time and focusing our efforts quickly on what will work best for the client's advertising needs. We also discuss the positives of original production vs using popular tracks from established artists. As with any commercial message, what we aim to create is a production that speaks directly to the target audience.