The importance of music to your brand

Marketing Minute with Chris Jensen: Episode 23

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How important is music to your brand image and what makes one track a hit and another a miss?
Jingles and Musical Logos. We hear them everyday. In this episode of the Marketing Minute I conclude my conversation with Scott Ross, jingle composer, voice talent and educator. Whether you refer to them as a jingle or a musical logo, hear how music supports your brand and creates a powerful and unique tool when it comes to communicating your message and enhances your brand on air and online.