It's almost here. The one day that is celebrated by more people worldwide than any other. In the U.S. more people participate in Halloween events than any other single day other than Christmas. When it comes to advertising, we think primarily of the haunted house and the corn field maze, but Halloween is a great opportunity for all businesses to connect with their customers' enthusiasm for for this singular day.
What can Halloween mean for your business?
Here’s a few facts and ways people will celebrate Halloween this year.
70% of adults 18 - 40 will wear costumes,
72.2% will hand out candy,
46.3% will carve a pumpkin,
36% will visit a haunted house,
52% will throw or attend a party
and 20% will dress up their pets.
The opportunities to capitalize on this 7.5 billion dollar holiday are amazing for service businesses, retailers and non profits. At Audio Concepts, we produced traditional media advertising for haunted houses and retailers as well as audio messages for non profits to use in their on hold system and other digital channels. The area library has created a family friendly Halloween celebrations and historical society has tied history to Halloween within their geographic area and retailers promote the availability of everything you need to make Halloween so much fun.
As with all great marketing, we begin with a story. For haunted attractions our writers build anticipation and dare to scare customers. By using the power of sound we create an illusion of fright to entice listeners making the event larger than life. Each commercial features creative written specifically for the haunted house or halloween attraction, professional voiceovers talent and sound design, music and effects that enhance and captures the unique feel of the event.
Read more Creative Tips that will help you market your haunted event.
Finally, a couple more Halloween fun facts.
Halloween began in Ireland more than 2000 years ago with the carving of turnips to ward off evil spirits. The word “witch” comes from the Old English wicce, meaning “wise woman.” In fact, wiccan were highly respected people and according to popular belief, witches held one of their two main meetings on Halloween night.
Hope you have a fun, safe and successful Halloween this year.