Ohio Lottery
Sound is a critical element to effective radio and television commercials. Sound sets the stage, engages the audience and helps move the story along.
For the Ohio Lottery's holiday campaign, HFA created an awarding-winning TV commercial titled " The 10 Second Holiday Movie" promoting the new Holiday Scratch Off Game. Audio Concepts has been working with the creative team at HFA since our first year in business. For this commercial we recorded voice overs for both radio and television and augmented the sound design and provided the final mix for broadcast and digital.
" The 10 Second Holiday Movie " won multiple gold "Addys" at this year's AAF awards.
Creative Director: Greg Pfiffner
Editor/Art Director: Chris George
Senior Copywriter: Scott Furguson
A different game from the Ohio Lottery, Keno is played in real time in restaurants and sports bars.
HFA created unique radio & TV campaign promoting the fun people have playing Keno. “ Be A Social Butterfly “ takes a boring night out and turns it into an exciting entertainment event. At Audio Concepts, we created the digital and broadcast mix along with enhanced sound design for the commercial campaign. All broadcast television was mixed to CALM specifications. We also recorded and mixed the companion radio campaign for broadcast use throughout Ohio.
Creative Director: Greg Pfiffner
Editor/Art Director: Chris George
Senior Copywriter: Scott Furguson