Does your radio advertising sound like this?
It could and it should. At Audio Concepts, we take a different approach to radio production, because we know if your message doesn't make an impact, it can't improve sales.
We work with our clients to learn who their customers are, and the best way to reach them. Then we produce commercials that motivate people to buy, not match a station’s format. We create commercials that cut through the clutter.
Akron Metro RTA : Nice Rack
Radio stations, on the other hand, are in the business of entertaining and selling air time, not producing creative, effective commercials. And while the cost of free production may sound appealing, the results leave a lot to be desired. As a production service, we rely on the success of our work to keep clients coming back year after year, and we’ve been doing it for over 30 years.
UPI Radio: The Banter Mites
Get the most from your advertising budget with effective radio produced at Audio Concepts.
"Audio Concepts just gets it. We can give them a small idea and they make it bigger. They understand what I want to do and can take one word, help us change the emphasis and the whole concept of the spot. They pick the best music and sound effects...and help bring our ideas to life." Molly Becker, Marketing & Communications Manager, Akron Metro RTA
"Sixteen years ago, Chris was the engineer on board for the first radio spots I ever wrote and produced. I was nervous and didn’t know what to expect. Within seconds, Chris’s natural, relaxed personality and skill had me relaxed as well, and we knocked out three awesome spots. OK, it was mostly Chris. Since then I’ve probably worked with Chris a couple hundred times, and it’s always the same relaxed and fun atmosphere that enables us to work hard without the process feeling like work at all. Before, during and after the production, Chris is always responsive and his instincts uncanny. I look forward to working with him over the next 20 or 30 years ." Mike Lawrence, Creative Director, AHKIA