Everyday presents new opportunities for every business. But unfortunately, many opportunities are lost. Why?
Most opportunities begin with a search; prospects seeking product information, service reviews and testimonials. How you communicate at this critical interaction not only determines the success of the initial sale but repeat sales as well. People are searching for companies they can feel good about doing business with. Nothing communicates and touches these emotions quite like audio and video.
Studies shows that adding audio and video content to your website and social improves search relevance, increases visitor engagement and leads to more sales. Today, video comprising 64% of all internet traffic, and is expected to grow to nearly 80% by 2019. Never before has what you say and how you say it been more important. And while the technology is available so that anyone can record a podcast or video, professionally produced content continues to engage better with all consumers.
By working with professional media creators, you avoid the mistakes and pitfalls that your competitors make. In addition, your message will not only stands out in a crowded media landscape, but also leads consumers to discover what makes you different all while enhancing your brand.
At Audio Concepts, we create media that effectively communicates with your customers and prospects when opportunity knocks.