The Collection Auto Group developed a unique campaign to promote the opening of their new Mini Cooper dealership in Cleveland.
Audio Concepts produced the radio, creating a sound design that captures the sense of fun that is the Mini brand. Besides radio the creative team produced
a series of films for their social media sites and drove traffic using radio.
CAG Mini Movies: Hungry Horrors
CAG Mini Movies MINI
Writer: Ian Marty
Director: Anthony Zart
Voice: Paul Tapie'
Sound Design for Video:
Before the Hard Rock Rockcino, Northfield Park was Ohio’s premiere harness race track. Working with their agency for over 15 years
we recorded commercials for every major event each season. Using the voices of Steve Mackall, Don LaFontaine
and for Ohio’s Super Night, we turned to veteran promo and trailer voice Hal Douglas.
For this promotion The $ 1,000,000 Ohio Super Night we designed the sound to create the excitement of the event and produced it
like a network promo. Music and effects were critical to drive the message with a music edit and scratch track produced for the rough cut.
Final sound design and mix were recorded after the voice over.
Written and Produced by Paul Tapie
Video Edit: John Powell & RPL Television