For every script, there is a voice: every message, just the right soundtrack. Listen to any memorable radio ad, watch any good movie, web video or television program and the experience is always enhanced by the power of audio. Audio … Continue reading
Podcasting – The innovative way for today’s business to Be Heard! How do you communicate with your current customers? How do you reach new clients? Traditional media…direct mail…social media… personal referrals…your website? Nobody needs to tell you that the media … Continue reading
Many in our industry yearn for what they consider to be the golden age of recording. You know, the days when facilities were busy producing radio and television commercials and music studios were booked months on end with artists’ projects. … Continue reading
Every year I talk to new clients about using radio as part of their marketing mix. Some have had marginal success and upon further discussion, I discover their previous campaigns relied on the in house production services offered at their … Continue reading